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Artificial Intelligence in Travel

Artificial intelligence is the dominant topic of the future in travel, and we’re keeping a close eye on it at Skift.

Breakthrough generative AI technology was released publicly by OpenAI last November, and a number of big-name travel companies have already responded. Expedia, Kayak, and more — including multiple startups — have started releasing experimental technologies that could lead to transformations in the way users plan and book travel.

We want to make sure you know about it all, every step of the way. Read the archives below, and subscribe to the Skift AI Travel Weekly Newsletter.

Online Travel

Viator Drives Tripadvisor’s Revenue Growth as Experiences Platform

Viator's growth as a tours and activities platform both lifts and exhausts Tripadvisor's revenue, in a seemingly relentless pursuit of brand strength through performance marketing spend.

Viator Drives Tripadvisor’s Revenue Growth as Experiences Platform

Online Travel

Ixigo to Launch Own Hotel Platform. Plus: CEO on the Next 50 Million Indian Fliers.

India's aviation industry is set to witness the next wave of growth from smaller towns. This presents a valuable opportunity for travel companies to tap into this market and attract individuals currently opting for trains or buses to choose flights instead.

Ixigo to Launch Own Hotel Platform. Plus: CEO on the Next 50 Million Indian Fliers.
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Skift AI Travel Newsletter

AI coverage across travel sectors that’s focused on separating trendy moves from good ideas – in your inbox every Friday.

Travel Technology

AI Travel Tools Are Getting Better: We Tested Two

Some generative AI tools for travel booking are getting more impressive, and some are not.

AI Travel Tools Are Getting Better: We Tested Two

Online Travel

Google Travel Is Not Named Among Alphabet’s Key Priorities

Google's key priorities are artificial intelligence, retail, and YouTube. Travel is still an important vertical — it's just not a top focus.

Google Travel Is Not Named Among Alphabet’s Key Priorities

News Blog

IDEAS: GuideGeek Launches AI-powered Travel Assistant on Instagram

GuideGeek, the AI travel assistant powered by Matador Network, has now launched on Instagram. The service, which has been available on WhatsApp for some time, is now available to support Instagram savvy travelers looking for insights and advice when planning and researching their trips, with the AI assistant responding to direct messages in real-time.  Credit:…

Online Travel

Trip.com Releases Upgraded Trip Planning AI Chatbot

Trip.com beat its biggest competitors in the West with the release of a generative AI chatbot early this year, and the company beat them again with its first major chatbot upgrade.

Trip.com Releases Upgraded Trip Planning AI Chatbot

Travel Technology

Mondee Adds Mobile App and AI Chatbot for Travel Booking

A mobile app, online shopping cart, and easier group travel booking are highlights in a world of outdated tech for travel agents.

Mondee Adds Mobile App and AI Chatbot for Travel Booking

Online Travel

Tripadvisor Tests AI-Based Experiences and Dining Planner

Tripadvisor's generative AI entry is playing to its strengths — tours and activities, and restaurant reservations. Hotels? Maybe they'll get added later.

Tripadvisor Tests AI-Based Experiences and Dining Planner

Travel Technology

TUI Group’s AI Chatbot Is First of Several Pilots

TUI Group is one of the first companies to test how it can use a generative AI chatbot to help consumers search through its own portfolio of products.

TUI Group’s AI Chatbot Is First of Several Pilots

Online Travel

Expedia Plans AI Tweaks, Officially Launches ‘One Key’ Loyalty Program in U.S.

As earning and burning points on vacation rentals become the norm, maybe even Airbnb will launch a loyalty program one day.

Expedia Plans AI Tweaks, Officially Launches ‘One Key’ Loyalty Program in U.S.