Tour Operators

Our articles cover a wide range of topics related to multi-day tour operators as well as day trips from tours and activities companies. The archive offers insights into industry trends, including changes in consumer preferences and new technologies impacting the tour operator business. We also cover industry news, such as mergers and acquisitions, regulatory changes, and market analysis. Browse our collection to gain new insights and inspiration for your tour operator business.

News Blog

Klook’s New Animal Welfare Policy Puts Cruelty-Free Experiences in Focus

Online travel marketplace Klook is ending the sale of certain exploitative wildlife attractions on its platform, with a new animal welfare policy, set to come into effect on 31 October. The experiences platform will stop selling circus-style performances involving elephants, dolphins, and tigers, animal shows performances, and animal-photo experiences. It has since removed experiences for…

Selene Brophy | 4 days ago

News Blog

TUI Adds Juniper Travel as New Experiences Distribution Partner

TUI, one of Europe's leading tour operator groups, has extended its tours and activities distribution through Juniper Travel Technology. Juniper, a travel tech company offering travel booking and management solutions, will integrate TUI's portfolio of 88,000 excursions, activities, and attraction tickets in 100 countries, making it available for its clients of 270 travel and tourism…

Selene Brophy | 6 days ago

Tour Operators

Virtuoso Luxury Sales Spike as Travelers Splurge on Private Experiences

Experience continues to trump price for high-net-worth travelers, whose appetite for luxury travel isn't slowing down.

Selene Brophy, Skift | 7 days ago

News Blog

Smartbox Group Acquires Nordic Experiences Platform Truestory

European-based experience gift platform Smartbox Group has acquired the Scandinavian experiences platform Truestory. Lasse Kjær, founder of Truestory, announced the acquisition in a LinkedIn post, stating the Nordic-centred experiences platform, with some "1,000 live experiences from more than 600 hosts", now had a "new owner who wants to invest in Truestory to redeem the long-term potential of the business."…

Selene Brophy | 1 week ago

News Blog

Regiondo Merges with Rezdy and Checkfront

Regiondo, Checkfront, and Rezdy - three prominent players in the tours and activities reservations tech sector - have joined forces. Skift first reported the intended merger. Oliver Nützel, CEO of Regiondo, said he looked forward to what it would mean to the industry going forward as the three companies look to their blended regional expertise to…

Selene Brophy | 2 weeks ago

Tour Operators

TUI Returns to Profit, Eyes Shifts From Extreme Weather

TUI is acutely aware that its holiday package tours could be prone to seasonality shifts, as the group has just had to deal with the impact of severe weather warnings and wildfires. Despite all this and rising prices, travel demand from its main markets remains strong.

Selene Brophy | 2 weeks ago

Online Travel

Google: Friend or Foe in the Tours and Activities Industry?

Google’s Things To Do tool has been met with both trepidation and excitement. In the tours and activities space, unlike other travel verticals, we expect that Google will benefit the online intermediaries, giving prominence to online travel agencies.

Pranavi Agarwal | 2 weeks ago

Online Travel

Lucrative Opportunities in Tours, Activities and Experiences: New Skift Research

The tours, activities & experiences market is a lucrative and under-explored opportunity in the travel industry. Its high fragmentation, influx of small suppliers, and rapid shift from offline to online makes it a goldmine for online intermediaries to gain market share from traditional offline players

Pranavi Agarwal | 3 weeks ago

Skift Research

A Deep Dive into Tours, Activities and Experiences 2023

The tours, activities, and experiences market is a lucrative and underexplored opportunity in the travel industry. Its high fragmentation, influx of small suppliers, and rapid shift from offline to online makes it a goldmine for online intermediaries to gain market share from traditional offline players.

3 weeks ago

Tour Operators

Tourists Opting for Private Tours in Lesser-Known Cities

In a shift away from traditional tourist hubs, private tour guides nurture small group experiences in less-popular cities to grow their business organically.

Selene Brophy | 3 weeks ago