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Online Travel News

These articles delve into the latest trends, technologies, and strategies that are shaping the online booking landscape, ensuring that industry insiders stay informed and prepared for change. These stories cover essential topics such as the development of innovative booking platforms, the role of artificial intelligence and machine learning in personalizing travel options, and the impact of mobile technology on customer behavior. Additionally, the news stories highlight the growing importance of user-generated content and reviews in shaping consumer decisions, and the role of social media in the online travel booking ecosystem. Skift’s stories examine the competitive landscape and offer insights into the successes and challenges faced by major online travel agencies (OTAs), startups, and traditional travel companies transitioning to the digital space.

Online Travel

Google’s Impact on the Tours and Activities Industry

Catch up on the week's most-read stories, from Google's online activities moves to Air India's new livery.

Jason Clampet | 1 week ago

Online Travel

The Trivago Guy Is Back But His Future Is ‘Uncertain’

Trivago Guy Tim Williams' fate in Trivago commercials now lies in the hands of the numbers crunchers. No one ever said the travel business or the acting profession are for the meek.

Dennis Schaal | 2 weeks ago

Online Travel

Capital One Advances Travel Deal Strategy With Intent to Invest in Inspirato

Capital One's travel investments are running the gamut, from Hopper and its discount-hungry travelers to Inspirato's jet-setters. Both will benefit the up-and-coming Capital One Travel.

Dennis Schaal | 2 weeks ago

Online Travel

Google: Friend or Foe in the Tours and Activities Industry?

Google’s Things To Do tool has been met with both trepidation and excitement. In the tours and activities space, unlike other travel verticals, we expect that Google will benefit the online intermediaries, giving prominence to online travel agencies.

Pranavi Agarwal | 2 weeks ago

Online Travel

Has Expedia Blunted Booking’s U.S. Market Share Gains?

There can be an ebb and flow to market share tussles. If Expedia Group indeed grew faster than Booking in the U.S. while Expedia has been distracted by a loyalty program launch and a tech platform migration, then additional gains could be in the offing in 2024, as well.

Dennis Schaal | 2 weeks ago

Online Travel

RateGain Appoints Omni Hotel’s Peter Strebel to Drive Expansion in Americas

Rategain’s appointment of Peter Strebel showcases its emphasis on bringing in experienced leadership to drive its expansion plans.

Peden Doma Bhutia | 2 weeks ago

Online Travel

Google Scores Court Victory in Case Alleging Anticompetitive Bias

Google's advertising business sucked the life out of Tripadvisor and others' free search results. The issue of Google's alleged search bias and how it impacts the travel industry is not going away.

Dennis Schaal | 3 weeks ago

Online Travel

Booking Holdings Expects Record Summer and More AI Testing

Despite talk of economic uncertainly going on two years, Booking Holdings' results – and forecast – indicate travelers still aren't slowing down.

Justin Dawes | 3 weeks ago

Online Travel

Expedia Plays Long Game as it Awaits Fourth Quarter Finish to Vrbo Tech Shift

Expedia Group should have most of the pieces in place at the end of the year to complete key elements of its transition. Then we'll have to see how well it executes on these new planks in reality.

Dennis Schaal | 3 weeks ago

Online Travel

Viator Drives Tripadvisor’s Revenue Growth as Experiences Platform

Viator's growth as a tours and activities platform both lifts and exhausts Tripadvisor's revenue, in a seemingly relentless pursuit of brand strength through performance marketing spend.

Selene Brophy | 3 weeks ago