Skift Take
Given travelers’ demand for exciting alternatives to the packed streets of tourist hotspots, India’s best kept secrets are now waiting for new stories to tell.
The Skift India Newsletter is your go-to platform for all news related to travel, tourism, airlines, and hospitality in India.
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MakeMyTrip has partnered with the Ministry of Tourism to develop the Traveler’s Map of India, a microsite that will showcase over 600 destinations beyond the country's popular travel hotspots.
What it Offers: The microsite provides an interactive platform for travelers to discover destinations that lie within the country's borders based on their preferences, the online travel company said in a statement.
How it Works:
To arrive at the curated shortlist, MakeMyTrip looked through India’s travel search history. With millions of visitors using the platform every month, the company selected destinations that are lesser known or are only familiar to people in certain pockets of the country.
The selections have been further categorized with tags like adventure, wildlife, heritage, mountains, and beaches.
“We have always championed the diversity of India’s tourism offerings, and wanted to push the envelope of discovery further. What better way to do this than to empower every Indian to be a spokesperson for the country’s cultural, historic, natural and geographical marvels,” said Rajesh Magow, co-founder and group CEO of MakeMyTrip.
Record Results: The company recently posted its highest-ever quarterly gross bookings at $1.98 billion, with all its travel segments having now grown past pre-pandemic levels.
Previous Partnerships: Earlier in June, Airbnb also signed a memorandum of understanding with the Ministry of Tourism to showcase India’s heritage stays and promote cultural tourism.
Hotel Occupancy Dips in April-June Quarter: JLL IndiaWe read JLL’s Hotel Momentum India report for the second quarter and this is what we found out about the Indian hotel industry.
Although the Indian hospitality industry registered a 15.4% year-on-year growth in revenue per