Skift Take
Hyatt is joining Marriott and Extended Stay America in adding brands in the premium extended-stay category. But leaping into this category requires finesse.
Hyatt Hotels unveiled on Tuesday a new brand, Hyatt Studios, as its entry into upper-midscale extended stay lodging in North America. It expects the first openings in 2024.
“The Hyatt Studios announcement is supported by signed letters of interest from multiple developers for more than 100 Hyatt Studios hotels,” said Jim Chu, chief growth officer. "This interest is a testament to the close collaboration with the developer community to create an upper-midscale brand that can reach new markets for Hyatt. In turn, this can serve as an ideal entry point for new guests into [our l