Investing in the country's alternative accommodations is a timely bet, especially with the pandemic speeding up the adoption of this segment.
Nearly 34% of Booking.com’s global total room nights came from the alternative accommodation segment during the April-June quarter.
“This is a segment that's growing faster for us than traditional hotels,” said Santosh Kumar, Booking.com's country manager for India, Sri Lanka, Maldives and Indonesia. He was speaking with Skift’s Asia Editor Peden Doma Bhutia in the latest episode of the Skift India Travel Podcast.
Kumar listed out how the segment has transformed the country's travel and tourism industry:It has enabled destinations to attract a whole new wave of travelers. It brought newer destinations into the limelight, helping neighborho