voco hotels, part of the IHG Hotels & Resorts Group, has debuted a new birdwatching package in the U.S. and Singapore.
A study from Scientific Reports found that seeing or hearing birds was associated with an improvement of mental well-being for up to eight hours, so the new package has been designed to provide travelers with ‘a relaxing, mindful activity’ that encourages ‘me time’.
Guests who book the ‘Find Your Flock’ package will be able to borrow voco-branded binoculars – with additional children’s binoculars available on request – and will also be given an eco-friendly packet of birdseed to take on their birdwatching journey.
The limited time experience is available to book now until September 30, with stays taking place in October 2023.
Skift Ideas uncovers the most creative and forward-thinking innovations happening across travel. We celebrate innovation through our Skift IDEA Awards and hear from leaders on our Ideas podcast.
You can listen and subscribe to the Skift Ideas Podcast through your favorite podcast app here.
Tags: experiences, guest experience, voco, wellbeing