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For India to get an edge over other destinations in medical tourism, the government thinks that it would be best to integrate contemporary medicine with indigenous treatments.
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India will boost Ayush treatment — indigenous medicine and associated treatment techniques — through health tourism, informed Ayush minister Sarbananda Sonowal. Set up in 2014, the Ayush ministry is responsible for developing education, research and propagation of traditional medicine systems in India. The government has been making efforts to boost traditional medicines for international tourists visiting India for treatments under Ayush methods — ayurveda, yoga, naturopathy, unani, siddha and homeopathy, among others. Earlier this year, the Ayush ministry had signed a memorandum of understanding with the tourism ministry’s India Tourism Development Corporation (ITDC) to work together for the promotion of medical value travel (MVT) in Ayurveda and other traditional systems of medicine. The Indian medical value travel market size is valued at $5–6 billion and is expected to grow to $13 billion by 2026. With 5,00,000 international patients annually, India is poised for a giant leap in medical tourism on the back of soaring cost of treatment in the West and the Russia-Ukraine war driving more patients for medical care to the country. In addition, the government’s initiatives under the ‘Heal in India’ scheme — of accrediting Ayush centers and launching Ayush e-visa — is also expected to fuel medical tourism.
South African Tourism aims for a 35 percent increase in Indian travelers from metros and tier-2 cities this year from the meetings, incentives, conferences, and exhibitions (MICE) market. With over one in four Indian arrivals to South Africa motivated by MICE, the country continues to remain amongst the top thre