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Accor is a world leading hospitality group offering experiences across more than 110 countries in 5,400 properties, 10,000 food and beverage venues, wellness facilities, or flexible workspaces. The group has one of the industry’s most diverse hospitality ecosystems, encompassing more than 40 hotel brands from luxury to economy as well as lifestyle with Ennismore.

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Hotels

How Hotel Conversions Are Augmenting Accor’s Growth and Development Strategy

Independent hotels can expand their customer base and adapt to changing market conditions by joining a larger hotel group with a global distribution and supply network. Accor’s diverse portfolio offers a spectrum of conversion-friendly brands to address the individual needs of owners.

How Hotel Conversions Are Augmenting Accor’s Growth and Development Strategy
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Hotels

Q&A: Inside Accor’s Bespoke Growth Strategy for Greater China

Despite the volatility of the past few years, China is on track to become the world’s largest tourism market by 2032. As domestic travel returns, Accor is gaining market share by accelerating growth and tailoring solutions for the Chinese market.

Q&A: Inside Accor’s Bespoke Growth Strategy for Greater China
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Hotels

Q&A: Why Wellness and Sustainability Now Go Hand in Hand

Integrating wellness into hospitality is nothing new, but doing it in a holistic way that factors in broader sustainability goals and aligns with community values points to a new way forward.

Q&A: Why Wellness and Sustainability Now Go Hand in Hand
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Hotels

New Report: Beyond the Hotel Stay, Bringing Loyalty to Everyday Life

The pandemic forced hospitality companies to get smarter about using their loyalty programs to engage with customers — even when those customers aren’t traveling or staying at their properties. Now that travel is rebounding, building and retaining trust with customers is more important than ever. With an increased focus on the customer experience and journey…

New Report: Beyond the Hotel Stay, Bringing Loyalty to Everyday Life
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Hotels

10 Takeaways for the Future of Travel and Hospitality: Learnings From Skift Global Forum 2022

Skift Global Forum, Skift’s flagship global conference on the business of travel, returned to New York City for its September 2022 session with travel industry leaders and innovators to discuss a reconnected and reimagined future.  For this report, Skift partnered with Accor to provide a snapshot of some of the most important conversations and insights…

10 Takeaways for the Future of Travel and Hospitality: Learnings From Skift Global Forum 2022
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Hotels

How Accor Is Supporting Biodiversity and Sustainable Tourism

Accor’s company-wide commitment to sustainability and biodiversity calls guests, employees, and even competitors to join in on a collaborative vision of the hospitality industry’s eco-conscious future.

How Accor Is Supporting Biodiversity and Sustainable Tourism
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Hotels

How Hotels Can Invest in Their Local Environments and Promote Biodiversity

In this video from Skift’s Sustainable Tourism Summit, we hear from Brune Poirson, Accor’s chief sustainability officer, about the brand’s unique approach to sustainability and the steps it's taking to preserve the natural environments around its properties.

How Hotels Can Invest in Their Local Environments and Promote Biodiversity
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Hotels

Exploring Hospitality’s New Wellness Frontier With Accor

Hotel and resort guests don’t just want to be pampered. They want to recharge and get inspired to improve their overall health and well-being. Hospitality brands can drive demand if they take this to heart and integrate wellness offerings in meaningful ways throughout the customer journey.

Exploring Hospitality’s New Wellness Frontier With Accor
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Hotels

Exploring Accor’s Proactive Commitment to Diversity and Inclusion

DEI initiatives are critical for today’s modern hospitality brands. Accor is using its own company-wide diversity, equity, and inclusion commitment to push the industry — and the world — forward.

Exploring Accor’s Proactive Commitment to Diversity and Inclusion
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Hotels

Accor Strengthens Its Footprint in the Collection Brand Space

Branded collections are a way for hotel companies to meet the emerging needs of both independent hoteliers and today’s traveler. Accor is staking a claim in the space in a big way, adding a second branded collection to its portfolio.

Accor Strengthens Its Footprint in the Collection Brand Space