Skift Take
Artificial intelligence is fundamentally altering how travel brands operate, and here's a look at a few ways the rapidly booming technology has already done so.
Ever since the launch of OpenAI's ChatGPT service last December, travel companies have been rapidly devising strategies to use generative AI to boost business.
What is AI's impact on the travel industry? Ask Skift, our artificial intelligence chatbot, listed several areas where AI has altered or is altering travel using information that's appeared in our daily news coverage.
Here are the answers Ask Skift provided in addition to further research we did on the subject.
Travel Demand and PricingAsk Skift said:AI is being used to process and analyze large amounts of data to predict travel demand and impact pricing. For example, AI might uncover signals about travel demand from unconventional sources like images posted on social media, which may reveal trending preferences among travelers.
What else you need to know:Hotel executives are bullish on AI helping make room pricing profitable. Ryan King, senior vice president of hotel software services firm Shiji Americas said that generative AI will likely uncover signals about travel demand from unlikely sources of information.
Senior Hospitality Editor Sean O'Neill reported that f