Skift Take

We appreciate how the new Air India livery has cleverly incorporated the Vistara colors, as the two airlines prepare to merge into one entity.

Peden Doma Bhutia

The transformation of Air India from a national institution to a source of national inspiration will undoubtedly require time.

Nonetheless, in a significant step within its Vihaan.AI transformation — Air India's five-year plan to establish itself, once again, as a world-class global airline with an Indian heart — the airline revealed a contemporary brand identity and a fresh aircraft livery on Thursday.

And yes, the iconic Maharaja that has been the Air India mascot for decades, is here to stay. As Campbell Wilson, Air India CEO and managing director, said, “The rumors of its demise have been greatly exaggerated. The Maharaja will live on and continue to be part of the airline's journey into the future!”

The Air India Maharaja

As part of the Tata Group's endeavor to transform the longstanding strugglin